Hey Sharppreneur,
I’m Catherine Underwood, and I believe in building businesses that are led by heart and sustained by structure.
I’m a passionate, empathetic woman who doesn’t just see needs — I feel them. I have the ability to feel someone else’s pain without absorbing it, and that’s what gives me strength. I lead with compassion, but I walk with strategy.
I created Sharppreneur to help people like you step boldly into the caregiving industry — not guessing, not doubting, but equipped with tools, training, and structure.
I know what it means to carry a vision and not know where to start. I also know what it takes to turn that vision into a legally sound, fully operational, and purpose-driven care home.
Whether you're starting your first assisted living business or scaling the one you already own, I’m here to walk beside you — not just as a coach, but as someone who cares deeply about the impact you're going to make.
Let’s build what God placed in your heart — together.
My Why
"It started with heartbreak - and became a calling."
I will never forget the day I stood in a nursing home and witnessed a hospice resident being mistreated — someone in their final days, left in a state of neglect and suffering. It felt like a knife went straight through my heart. I couldn’t breathe. I couldn’t walk away. And I knew, right then, that something had to change. That moment didn’t just break me — it built me.
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It lit a fire inside me to create a better way. A way where care and compassion come before convenience. Where dignity is standard, not optional. That’s why I started Sharppreneur — not just to run a business, but to build a movement.
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My mission is simple but powerful:
To wipe out elder abuse and neglect — one business, one provider, one soul at a time.
I’m here to help future care home owners, people just like you, create and operate facilities that lead with structure, empathy, and excellence. You don’t have to figure it all out alone. I’ll teach you everything I know — because what I saw should never happen again.